Concept Pitch

Hello, so here is the update about the project pitch I've worked with my partner for ART Network. Our client from the Youth Ocean Conservation Summit came in to see our classes pitch for the promo they want us to do. So the point of the promo is to promote the events that the YOCS is holding which is the youth summit and the film festival night, my partner and I decided to have our promo target youth who already want to make a positive change for the ocean and use our concept to encourage and direct them to the summit. 

So our concept was to first start off with negative and positive shots (like a dirty ocean then showing kids from the summit showing their conservation project) then transition to just positive shots of kids and the stuff they have already done to help the ocean. In the promo we would promote that the summit's numbers of kids attending and grants they have given to the kids to further their projects, and end it with info about the summit and how to join. When we pitched our idea to the client it was received pretty well, the only thing the client critiqued us about was when we do our negative and positive shots is to make sure they correlate to each other so for example if there is a negative shot of litter on the beach we will show a positive shot of kids from the summit picking up trash from the beach.